Category: Insights

  • Getting Started with the WhatsApp Business API​

    Getting Started with the WhatsApp Business API​

    WhatsApp Business API or WhatsApp API is a WhatsApp application equipped with an Application Programming Interface (API) technology that helps businesses efficiently receive, respond to messages, engage with, and communicate with customers on a large scale.

  • Importance of WhatsApp Marketing to Grow your Sales

    Importance of WhatsApp Marketing to Grow your Sales

    WhatsApp Marketing is the utilization of the WhatsApp communication platform as a marketing tool to reach existing and potential customers, build the company’s brand image, and promote its products and services.