WhatsApp Business API or WhatsApp API is a WhatsApp application equipped with an Application Programming Interface (API) technology that helps businesses efficiently receive, respond to messages, engage with, and communicate with customers on a large scale.
WhatsApp Business API is different from WhatsApp Business. By using WhatsApp Business API, you gain access to advanced features that were previously unavailable in the regular WhatsApp Business version. This allows you to access and utilize functionalities that go beyond the standard capabilities of WhatsApp Business.
Here’s a concise explanation of each feature of WhatsApp Business API:
WhatsApp Business API supports various utility functions and notifications, such as transactional alerts, reminders, order updates, and important announcements. Businesses can use these features to provide timely and relevant information to their customers.
With WhatsApp Business API, businesses can implement chatbots to automate conversations with customers. Chatbots can provide instant responses to common queries, offer personalized recommendations, and guide customers through various processes, enhancing efficiency and customer experience.
WhatsApp Business API can be integrated with a Customer Relationship Management (CRM) system that includes receipt management features, enabling businesses to manage customer data, interactions, and payments within one unified platform. This simplifies the receipt management process and enhances customer relationship management. Additionally, WhatsApp Business API can also be integrated with a Collection Management System (CMS) specifically designed by Kreddo for billing purposes. This allows businesses to manage customer data, interactions, payments, and optimize customer relationship management and billing processes within one integrated platform.
These features of WhatsApp Business API collectively provide businesses with powerful tools to communicate effectively, automate processes, enhance security, and manage customer relationships efficiently.
WhatsApp Business API is a powerful tool that businesses can use to engage with customers on their preferred messaging platform. It provides a secure and reliable way for businesses to communicate with customers, while also allowing them to reach a large user base.
By integrating WhatsApp features with existing systems, businesses can leverage advanced and automated functions. For example, by activating chatbots, businesses can provide automated responses, answer common questions, and provide basic information to customers.
Additionally, the WhatsApp blast feature allows businesses to send messages in bulk, even to customers who do not have the business’s contact saved. Personalizing blast messages also helps attract more customers.
Integration of the WhatsApp API plays a vital role in enhancing businesses’ ability to communicate with customers, improving operational efficiency, and delivering a better customer experience.